Business Assistance

The Rice Lake Main Street Association offers Business Assistance to existing and future Rice Lake Main Street businesses. Working in conjunction with the West Central Wisconsin Regional Planning Commission, we offer Downtown Facade Loan and Micro Loan opportunities. The Main Street Design committee pre-screens Downtown Facade Loan applications, Red Cedar Development pre-sceens the Micro Loans.

Matching-Sign-Grants are available to businesses in the Business Improvement District. Interested property owners should contact the Main Street office for additional information at (715) 234-5117.

American Family Insurance, Rice Lake - Before & After

Before Makeover

American Family Insurance
Briarwood II Construction workers start rehab by removing multiple layers of siding.


Completed Rehab of Building
A new and improved look for American Family Insurance at 421 North Main Street


Ribbon Cutting Ceremony
Building owner, Shaun Carr, cuts the ribbon to celebrate completion of the rehab project.

Main Street Market on Main Street, Rice Lake - Before & After



New Awning and Top Marquee Sign


New Paint and Trim.
Amazing results for low cost!

Smith & Smith Law Office on Main Street, Rice Lake - BEFORE & AFTER

Our matching sign grant and low-interest facade loan applications can be downloaded below.

Republic Services

Republic Services joins Rice Lake Main Street Association in keeping Downtown clean! Improving the historic core of our community for visitors & residents! 

Our Mission

"The Main Street Association will improve Rice Lake's quality of life and overall economy by strengthening the Downtown as the center of the community through concentrated efforts in Organization, Design, Promotion and Economic Enhancement."