ArtScape on Main is a community-building project created by volunteers of the Rice Lake Main Street Association and presented by Lakeview Medical Center and Marshfield Clinic. ArtScape on Main adds interest and color to the Downtown streetscape with art banners. The banners, painted by local talent, grace the decorative light poles for the 12th time during the spring and summer of 2017. The colorful banners encourage pedestrians to stroll and traffic to slow. Showcasing locally created art provides a unique twist on an outdoor gallery experience.
Rice Lake was the first Main Street community in Wisconsin to initiate an art banner program. Originally, brainstorming over coffee resulted in a list of 50 potential artists who were invited to a presentation of the vision for ArtScape on Main. Twelve people showed up and every single one signed on that night. They must have been excited and talked to their friends. By the next morning additional artists were calling or showing up at the Main Street office wondering if they, too, could paint a banner. The artists range from 6 years old to retirement age and represent all walks of life. The cooperation, talent and generosity of the artists is amazing!
The Rice Lake Main Street Association will sell the banners at the end of the season and repeat the process each year to bring new artwork to Downtown Rice Lake. If you are interested in more information please contact the Rice Lake Main Street Association at 715-234-5117.